Social Media Marketing Return on Investment?

I’ve been using Social Media Marketing techniques for a few years now to help brand my small Design company. I can say my brand has definetly increased but I’m now wondering if this increased brand visibility is translating into sales, which is of course the desired and perhaps often forgotten goal. Is my return on time investment worth it?

I’ve only relatively recently got into the habit of asking enquirers where they found me but I can honestly only account for a very small handful of direct sales from my precence and activity on sites such as Twitter, Facebook, Linkedin, The IIA, etc..

I realize that there are other conversion factors ranging from; my market (whether there still is one or not!?), increased competition,  my website usability and ability to convert enquiries but should all of my efforts to brand myself as a professional, accessible and affordable design service provider not account for a little more return?

Off the top of my head I’d say I probably spend a few hours each day reading posts and engaging on Facebook and Twitter especially. I even check these sites first before email these days! I do get lots of great, free info but inevitably I get drawn into entertaining but ultimitately non business related conversations with people I barely know or people who are never ikely to be clients. Result? Time I could and should be spending actually working or maybe learning something new is possibly wasted.

I think these are things I and lots of other social media marketing exponents are going to have to think hard about and try to accurately measure in the near future as the initial social media furore passes.

Leon

Use your own Short URL’s for maximum Branding Effect!

URL shorteners are used a lot these days, mostly on the likes of Twitter and Facebook to make sometimes ridiculously long urls short and sweet. I, like a lot of social media contributors, have my business blog setup to auto post to both Twitter and Facebook and Twitter in particular with it’s 140 character limit really requires some compression when you are linking back to a blog post.

I’ve been using Dlvr.it for a while to take my Blog’s RSS feed and articles and distribute them out to other social media sites and they’ve recently introduced the ability to brand their short links with your own custom domain so that instead of people on Twitter seeing a link to your blog post like “dlvr.it/12345” they will see (in my case) “rvb.ie/12345” (rvb stands for Reverb Studios!).

All you need to do to set this up and running is purchase a new domain name and add a DNS record pointing to the Dlvr.it site, then login to Dlvr.it and add the new custom short url to your RSS sources. Here’s some simple instructions on how to do it:

http://support.dlvr.it/entries/171525-how-do-i-set-up-a-custom-short-domain

Poor Upload Speeds?

I find it hard to believe that in 2010 Upload speeds in Ireland from all the main providers are still so low compared to Download speeds. I’m on a 7MB down package at the min and I normally get around 6MB of this on speed tests but the upload speed is always only a few hundred kilobytes max. Very low. Fair enough a few years back when I started out as a web designer and needed to send stuff out as well as download I couldn’t have expected Eircom or whoever to sort me out as I would have been in a minority. These days though I’m guessing there’s a hell of a lot of uploading going on as more and more people actually contribute to the web through youTube, Facebook, Photo sharing sites etc..not to mention sending emails.

I dream of the day we’ll have the same upload speed as download!

Check your actual up and down speeds here www.SpeedTest.net

Linkedin and Facebook Twitter Integration

Social Media Marketing is big news these days but the one big turn off is the amount of sites you need to use regularly to be effective. Facebook, Linkedin, Twitter, Your Blog and a pile more all need to be updated on a regular basis if you are to spread your business gospel. Continue reading Linkedin and Facebook Twitter Integration

Import your RSS Feed or Blog to Facebook Linkedin etc..

I’ve recently mentored a few clients in how best to use Social Networking sites to promote their own business or website and I couldn’t help feeling by the end of each session that the client felt a little overwhelmed by either the amount of sites that needed to be updated or the perceived level of technical expertise and amount of time required to get things moving on each site. I’d like to try simplify things here.

Continue reading Import your RSS Feed or Blog to Facebook Linkedin etc..

Simple Definition of Online Social Networking

Social Networking for Business is a term thats bandied about a lot lately and even though I live and breath the internet and have actually BEEN Social Networking online for a few years now, I still wasn’t sure what it really was and what its benefits were until very recently when the penny dropped! Continue reading Simple Definition of Online Social Networking

The Internet and Communication

Apart from using the internet as an informational resource, you can also use it as a means of communication with fellow workers, family, friends, or complete strangers! There are a number of ways you can do this and I will discuss some of them below: Continue reading The Internet and Communication