Take Advantage of Content Scraping

Firstly, a definition of “Content Scraping”. My own:

Content Scraping is the process whereby your website content is copied, usually via RSS feed pulling, and re-published at another URL, usually for financial gain.

Secondly, an admission. I currently engage in some content scraping myself but completely for the right reasons, ie Рlocal resource creation and with no ads plastered all over the place. I also provide credit and back links to the original sites.

So what’s the best way to deal with scrapers who steal your content for all the wrong reasons? Most would say, search for exact copies of your content or post titles in Google to find scraped articles then contact the site owner to have it removed. There are technical ways you can block scrapers too but my favourite idea is to use the scrapers for your own benefit. Here’s how.

Internal Linking

While writing posts, simply include a few ‘key worded’ links to other pages on your own site. When your content is scraped, so too will be the internal links so the scraping site will automatically give you some great key word back links and real readers will be pushed back to your site too. SEO benefits all around!

Affiliate  Links

If you are an affiliate marketer, add some affiliate links in your post content and if those links are clicked on the scraping site, you’ll earn dosh!

RSS Manipulation

Since your RSS feed is probably the means by which your content is scraped, why not edit your feed layout to include links back to your site or include affiliate or ad banners? This is easy to do if you use the WordPress SEO plugin.


Content Scraping or Aggregation?

First, some definitions, in my own words:

Content Scraping

A largely illegal and often insidious attempt to rob, harvest or duplicate information from another website without permission in an attempt to avoid the effort involved in creating great manual content and generate income, usually ad based.

Scraped sites would not typically acknowledge the originator or location of the scraped content.

Content Aggregation

A gathering and organising of various sources of relevant information from different websites into a central area, usually via importation of RSS feeds. Such sites are considered helpful to visitors in that they contain all the information required in one place without the need to trawl the net. Aggregation sites tend not to be ad or commercial heavy.

Aggregated sites should acknowledge the author and location of the content they import.

Google has recently said that it will downgrade ‘content farm’ type websites where most of the content is not original and is automated in some way. I worry that they may not make a distinction between the above two types.