Online marketing is getting a bit harder these days as traditional and even newer methods of selling yourself online are becoming saturated and over used. It’s getting more and more unpredictable whether people will find your blog posts or see your Facebook & Twitter stuff as more and more businesses and competitors clamor to be heard online among a pile of junk and ads..
I’ve always liked Newsletters. They have been around for longer than social media marketing but may have taken a back seat in recent times but they remain an effective marketing tool. For example, top companies with massive mailing lists know they’ll make millions just by sending out a Newsletter with latest products etc..
Here are some of the advantages of using a Newsletter system that we shouldn’t forget:
- Users can sign up to your list automatically,
- Marketing material is sent directly to a persons inbox,
- People can chose to read at a time that suits without having to bookmark,
- People can unsubscribe (requirement),
- Minimum marketing effort, maximum reach,
- Full control over design and action links,
- Open/Read analytics.
I’ve been using an excellent WordPress Newsletter plugin on this website for a few years now with some success. It can take subscribers automatically from the front end and I can write a nicely formatted and designed newsletter with all the required “view in browser” and “unsubscribe” links to send out to them all from within the WordPress admin. I can also generate offsite code to show the subscription form across the rest of my personal websites and places like my Facebook Page.
Get in touch if you’d like help setting up a Newsletter on your website.
Here’s an example of how a typical Newsletter looks. NB – don’t make them too long!: