Website Marketing & SEO

Theres not much point in having a website unless people can find it and its bringing you business or busines leads at least. I constantly see websites or get re-design work for sites that have been built and neglected for years, with outdated design, content and copyright dates at the bottom! Continue reading Website Marketing & SEO

Help the Search Engines find your site

Here are some basic tips for getting your website noticed in the ocean of content that is the internet:

  1. Do not build your site entirely in Flash or using images as these are both invisible to search engines.
  2. Content is king and the more text (of the interesting and key-worded variety) you include on pages the better.
  3. This content should not all be on one page however as you will scare your visitors who are usually in a hurry and wont read a life story on one page.
  4. Spread your fantastic content over as many pages as you can, the more pages in your site the more Google likes you!
  5. Dont include huge images on your pages that take all day to download and appear as people will get tired waiting and so will Google.
  6. Use lots of bulleted and numbered lists (like this one!) and also use bold and heading text as Google will assume you are highlighting these words for a reason.
  7. Ask everyone you can think of (nicely) to provide a link to your site on theirs as the more links you have incoming the more important you are deemed.
  8. Go the lazy route and include Blogs and Forums on your site and let your visitors provide the keyword rich content for you!
  9. Include some interactivity on your site to engage your visitors and give them some reason to stay for a while and come back regularly.
  10. Employ a poor starving web designer (like me) to give your site a good kick up the SEO arse.

Leon.