The Rich Snippets thing has passed me by a bit recently and I only decided to look into it when a client of mine asked about it after having done some kind of SEO course. Here’s a full description of what Rich Snippets are on the Google site but basically it’s a way of controlling how you appear in Google search results.
You can have your result stand out from the rest and therefore have a better chance of being clicked simply by adding extra information to the result. In the example below, I’ve set my WordPress blog post to use the “Review” rich snippet which means there’s a star rating on my result in Google. It also includes breadcrumb links to different sections of my site under the main link “www.reverbstudios.ie > Blog > Reviews” as well as adding links to my Google + profile at the bottom. Catches the eye a bit more eh!?
To set this up on your WordPress based website, first install the “All In One Schema.org Rich Snippets” plugin, activate it then go to Posts – Add New. You’ll see a new box on the post editing screen called “Configure Rich Snippet” which allows you to fill out the info that appears in your Google result. You can currently choose from the following formats:
- Item Review
- Software Application
Whichever format you choose will show a different set of options to be filled in. Simple!
To test if it’s working correctly, use Google’s own Rich Snippet testing tool at – Google.com/webmasters/tools/richsnippets or just Google yourself in a few days!