I’ve had a few clients recently who sell physical products in their business and I presumed they would want to sell them online when they came to me looking for a website. When they said they’d rather not I was a little confused. One or two admitted they didn’t think they’d have the capacity or resources to deal with setting up payments, shipping stuff, etc but not much other info was forthcoming.
Not wanting to pry into the reasons too much I can only guess that businesses feel overwhelmed by either the costs they think might be involved or the amount of setup required to sell products online. Online sales are massive these days with more and more people getting comfortable with the notion of buying online. It seems odd to me that businesses would not want to tap into this potentially massive online market when it’s really not that hard to do so.
Here’s some factors to think about:
I suppose one of the main things that might put someone off selling online is the cost. Most people realise nowadays that you can get a basic brochure website fairly cheaply but maybe they think an online shop is a lot dearer. It can be of course if you’ve a ton of products and require some very advanced functionality but with the popularity of freely available (Open Source) Content Management Systems and E-Commerce systems, a basic online shop doesn’t have to cost the earth. My prices for new websites with an online shop module start at under €1,000 and if you’ve an existing website and just want to add shop functionality, it can cost much less. Tell me your budget and I’ll see what I can do if that’s still too dear for you.
There’s more work involved in building a website with an online shop of course but once it’s built, there’s no real effort involved in adding products and managing the whole thing. It’s no harder than adding blog/news posts to your site. The content management system will allow for easy addition of products and easy management of sales etc. The only other thing you might need to do is setup a Paypal account but that’s free and can be done in a matter or minutes. As your products sell, both you and your customer will be notified by email and the shop system will tell you who bought what, where they live for shipping and whether the payment has been received successfully or not.
What can you sell online?
You can sell a lot more than simple physical products online. My favourite thing to sell is “Digital” products where you don’t have to worry about tedious stuff like packaging and shipping. The customer checks out, pays and gets redirected to download a file! You can also sell things like Services, Rooms, Courses and almost anything else you can imagine. If you are a service based company like mine you can take simple digital payments via a form like the one I have on my own site ReverbStudios.ie/Payments/
Get in touch if you’d like help selling online.