I’m not sure I’m doing a great job lately answering the often asked question of how exactly to go about EASILY ‘publishing’ content on Social Media Networks so I’ve decided to try to visualise here how I personally do it and make it easier for others as well as myself to understand!
Essentialy I have 2 main sources of content, this Blog and Twitter. It’s rare that I would post content directly in any other network. From my blog, posts go out to all the other networks and indeed Twitter but I also microblog from Twitter directly. Doing things this way, ie – only creating content in 1 or 2 places max but routing that content to multiple different places, is a fantastic and efficient method of having an active precence on the main social networking sites without the hassle of manually going in and creating content on them all individually.
I find using Dlvr.it a great help in routing my content but it relies on your main source having an RSS feed.
I believe these methods or routes are fairly common for most active networkers right now:
URL shorteners are used a lot these days, mostly on the likes of Twitter and Facebook to make sometimes ridiculously long urls short and sweet. I, like a lot of social media contributors, have my business blog setup to auto post to both Twitter and Facebook and Twitter in particular with it’s 140 character limit really requires some compression when you are linking back to a blog post.
I’ve been using Dlvr.it for a while to take my Blog’s RSS feed and articles and distribute them out to other social media sites and they’ve recently introduced the ability to brand their short links with your own custom domain so that instead of people on Twitter seeing a link to your blog post like “dlvr.it/12345” they will see (in my case) “rvb.ie/12345” (rvb stands for Reverb Studios!).
All you need to do to set this up and running is purchase a new domain name and add a DNS record pointing to the Dlvr.it site, then login to Dlvr.it and add the new custom short url to your RSS sources. Here’s some simple instructions on how to do it: