So yesterday April 21st was “MobileGeddon” as it’s become known. The day Google decided to change it’s algorithm to rank higher those websites which have Mobile Friendly or Responsive versions available to viewers on mobile devices including phones and tablets etc..
I’ve been doing some comparative searches (make sure to sign out of your Google account as results might be skewed if you don’t) on both desktop and mobile to see if I can see any difference in results but havn’t spotted anything obvious yet. I guess it might take a while to kick in?
Perhaps the best way to check if your site has been affected though is to login to your Google Analytics or similar account and check the stats for mobile hits. Wait a few days or weeks before doing this to give the stats a chance to build up. Here’s how to do that:
- Login to your Google Analytics account and click Audience – Mobile – Overview to see some quick stats.
- The overview data above is kinda hard to read so lets make it a bit clearer by selecting a date range. I suggest picking custom dates top right from about the 13th April to the 27th April to give one week of data before the change on the 21st and one week after.
- Next, tick the boxes beside Desktop, Mobile & Tablet bottom left and choose “Plot Rows” just above. This will give a nice tidy comparison chart for the period in question. See below:
What you’re hoping NOT to see is a big obvious fall in mobile and tablet hits from the 21st onward. If you do and your site fails the Google mobile friendly test then you might need to consider making it mobile friendly?