Several online acquaintances were kind enough recently (I didn’t ask them!) to offer me some super critical feedback on how they saw my Social Networking and Branding efforts online. From their ‘comfortable distances’ they pointed out the flaws in some of the things I say in my Twitter and Facebook feeds and advised me to desist from certain activities. Having relatively recently ‘found my voice’ and style so to speak through things like Twitter and Facebook among others, and feeling fairly confident that what I was saying on these sites was generally interesting, enlightening, funny or useful to my audience in some small way at least, I wasn’t too happy with this criticism and it came as a bit of a shock..
I can’t say for one second that it’s going to make me censor myself online and I hope to continue saying it like it is, calling people out, alerting people to good and bad service from companies, occasionally cursing when needed and calling a spade a spade but it at least made me aware that I should try imagine how I sound to others. With just a little ‘out of body’ thought, you might realise that the largely IT/Techy crowd on Twitter don’t necessarily want to hear about your cat or that family and friends on Facebook don’t want to be bombarded with businesses stuff. ‘Know your audience’ and tell them what they want or need to hear seems like apt advice.
My moral is basically this – think before you speak, brand yourself and your business as honestly and effectively as you can but if you feel something needs to be said, say it. And if you are being honest to yourself and your gut instinct then you should eventually gain the majority’s respect. The rest can fuck off!!