Well done on having a website for your business but is it doing what it should, ie generating hits and sales leads? Here’s a few things you should really be doing to measure and improve your website’s effectiveness if you feel its not doing anything for you:
Are you sure your site has been properly optimised to do as well as it possibly can in search results. Have you got the right keywords, url and relative content? Here’s some more info on SEO.
Call to Action
You need to decide what the most important part/page of your site is and make sure its easily accessible. That might mean putting a call to action button or link in a prominent place so visitors are left in no doubt about what to do or where to go to enquire or buy your products.
You should have some decent system of checking your website stats to see how many visits you are getting, at what times, for how long, what pages viewed, what keywords used, etc.. I use Google Analytics for this. It’s free and fairly comprehensive.
You should have some kind of form on your site with a question that asks people where they came from or how they found your site. Also, if someone rings, get into the habit of asking them how they found your number.
Internet & Social Media Marketing
Once you’ve done all of the above you need to tell the world about your website and product/service and the best methods of doing that these days are the likes of Blogging, Facebook, Linkedin, Twitter and Online Advertising.
Website ineffectiveness can be caused by ignoring the above but it might also be a reflection on your product or market so don’t rule that out!
2 thoughts on “Website Effectiveness”
This is a great resource. I have started using clicktale, the heatmaps and real time videos are better than any others ive seen and it is so easy to use and analyse. My conversions have doubled!
Delighted to find this article about websieffectiveness.. I am in the process of having my website re-designed at the moment and found your pointers to be extremely helpful and will use them in making my new website more efficient. Many thanks. Siobhan (a neighbour in Roscommon!)