I don’t have one of these and probably won’t ever have one! Social media companies and gurus would tell you that before you embark on any marketing ‘campaign’ on Facebook, Twitter, etc.. that you should plan things out to maximize the benefit. Plan how often you’re going to post, what you’re going to say, who you’re going to say it to, what manner you’re going to use, etc.. The advice would probably be to ‘provide valuable content while selling yourself’ or ‘remain professional and corporate at all times, use ‘keywords’ in everything you say to capitalize on Google’s newish ability to index content from the social networking sites.
They’ll recommend that you use all kinds of tricks to get more followers or to setup automated tweets for new followers or scheduled posts for when you’re not there to make it seem like you are. All kinds of analytical tools to measure your success or ‘ROI’ (return on investment) will be suggested. Software programs that ‘do all the hard work for you’ will be pimped.
Blah, blah, blah….already I’m bored, confused or overwhelmed!
My simple advice is to be ‘Organic’ and natural. Just get on Facebook and Twitter and make friends. Not cynically but make real friends, interact with people, joke with them and have fun. Be real. Be funny, Be outspoken even. Get your personality out. Post pics of your kids, it may be totally irrelevant to the service/product you provide but everyone loves a cute kid pic and it will help endear people to you and highlight a common experience!
It’s a hell of a lot easier and more fun to be real too. And I think people prefer to buy from real people or people they like rather than a nameless, faceless corporate entity. And if not, sure you might make a few valuable friends or acquaintances anyway! Never a bad thing.
PS – They’ll probably also recommend that you should use ‘them’ to run your campaign for you. I’ve never understood how one or more people, not of your company could possibly market your company for you somewhere like Facebook or Twitter where interaction is all important. I certainly wouldn’t trust anyone to speak for me!