I am wondering how patient people are when it comes to using the internet for specific purposes. If you set out to find a piece of info or book a flight or whatever, how much do you tolerate fancy, slow sites, animations and sales gimmicks and how relentless are you in achieving your goal??It struck me the other day while browsing the internet randomly in a quiet period that while web sites have generally got a lot better looking, functional and interactive which is good, a lot of sites are filled with pure, useless, distracting garbage!
Designers seem to get carried away with the latest design and web technology and add as much trickery to their sites as they can in an effort to show off or reel in customers etc..(and by the way, I know I am probably a little guilty of this as well but I’m sure I’ll get over ‘widgets’ and ‘gadgets’ soon!).
How many of us want to mess with gadgety bits or sit waiting for stuff to load or would we just prefer if sites fed us the info we need straight away or with no more than one or two clicks? I’m kinda tired of waitin for sites to load or havin to scan a page with a ton of content and info boxes to find the relevant links.
In protest at this trend I purposefully setup one of my latest sites www.responsibletourism.ie in a VERY minimalist fashion!
Don’t lets forget websites need to serve information or purpose fast, efficiently & painlessly, thats their primary function!